Los Angeles Football Cub
About LAFC
LAFC stands for Los Angeles Football Club, which is a professional soccer team based in Los Angeles, California. The club was established in 2014 and joined Major League Soccer (MLS) as an expansion team in 2018. The team has quickly become a notable presence in MLS, known for its passionate fan base and competitive play on the field.
Video Content, Photography
LAFC brought me on to capture the allure of their exclusive “Target Suite” for celebrity guests at soccer matches. I created striking photos and videos that showcased the excitement and energy experienced by celebrities and influencers, designed to draw in new audiences. These visuals, shared on social media, became a powerful way to attract new fans through the guests’ diverse followings. I also crafted over 10 dynamic hype videos, highlighting the unique experience of attending an LAFC game and helping to build anticipation while expanding the team’s fan base.
Outcome
Over three seasons, I captured visuals of the “Target Suite” and created dynamic hype videos that seamlessly merged sports and celebrity culture, drawing in a wide and diverse audience. The content garnered thousands of organic views, boosted Instagram growth, and cemented LAFC’s reputation as a vibrant and inclusive sports destination.
A few words from LAFC’s former Senior Vice President of Content & Creative
Marcus McDougald
“Jorge's creative prowess is undeniable; his keen sense of style and fresh energy made him an invaluable asset to our Matchday promotion efforts. Entrusted with autonomy, he consistently delivered innovative solutions on time and within budget, adding a creative energy that felt seamlessly connected to our internal brand efforts. His unique approach not only enhanced our projects but also inspired our team, firmly establishing him as one of our most reliable and insightful go-to experts.”
