Los Angeles Football Cub
About LAFC
LAFC stands for Los Angeles Football Club, which is a professional soccer team based in Los Angeles, California. The club was established in 2014 and joined Major League Soccer (MLS) as an expansion team in 2018. The team has quickly become a notable presence in MLS, known for its passionate fan base and competitive play on the field.
Video Content, Photography
LAFC engaged our services to capture the allure of their exclusive "Target Suite" for celebrity guests at soccer matches. Our team produced striking photos and videos showcasing the excitement experienced by celebrities and influencers, with the aim of enticing new audiences. These visuals, strategically posted on social media, became a powerful tool to attract new fans from the guests' diverse audiences. In addition, we crafted over 10 compelling hype videos, amplifying the unique experience of attending an LAFC game, contributing to heightened anticipation and broadening the team's fan base.
Outcome
Over 3 seasons, our visuals of the "Target Suite" and dynamic hype videos seamlessly blended sports and celebrity culture, attracting a wide and diversified audience. The campaign generated over 100K+ organic views, fueling Instagram growth and solidifying LAFC's position as an exciting and inclusive sports destination.
A few words from LAFC’s former Senior Vice President of Content & Creative
Marcus McDougald
“Jorge's creative prowess is undeniable; his keen sense of style and fresh energy made him an invaluable asset to our Matchday promotion efforts. Entrusted with autonomy, he consistently delivered innovative solutions on time and within budget, adding a creative energy that felt seamlessly connected to our internal brand efforts. His unique approach not only enhanced our projects but also inspired our team, firmly establishing him as one of our most reliable and insightful go-to experts.”
